"Where Color meets Luxury"
I actually started my brand as a kid entrepreneur at the age of 9 years old (I’m about to be 21 in November). Being a homeschooled student my mom catered our homeschooling around the things (my sister and I) loved to do and for me that was fashion! I began my brand, making small items, drawing outfits — poorly I might add, and learning how to use my sewing machine. My dad would always say “we all have to start somewhere.” I come from a very creative family! We love to create and have fun, and work as hard as we can with every opportunity in life. My inspiration behind my brand was that everything I make comes from me — hence the name Dé Ashléy meaning Of Ashley. My personality is classy, but fun, chic, and bold, and I love to add a piece of me into every product I produce.
The vision that drives my work
Through each purse, I get to see my visions come to life. It is exciting to see my ideas become tangible products by using different colors and textures. I see purses all the time and imagine what I would add or take away to make them better! I also love a great customer experience that what drives me to grow my business model to create awesome customer experiences! "While developing a brand of luxury handbags, I also wanted to establish a company that would provide a great experience for my clients". -Dé Ashléy